Total ARR Managed
$18M+
Net Revenue Retention
110%+
Primary Markets
US, UK & Canada
Primary Verticals
AdTech & FinTech
Managed $18M+ ARR books. 100%+ retention. Consistent overachievement on retention and account expansion targets.
Built C-level relationships across enterprise accounts through consultative, data-driven approach.
Designed customer-centric solutions. Collaborated with product/engineering on scaled implementations.
Here are three concepts I've designed, showing how I think about market problems, solutions, and go-to-market strategy.
The streaming ecosystem is fragmented, creating a disconnected user journey that leads to high "subscription fatigue" and involuntary churn. For advertisers and publishers, this fragmentation results in data silos.
A "Discovery Layer" architecture that sits above individual apps to aggregate viewing behavior. Uses Unified Interest Graphs for cross-platform personalization and aligns billing cycles with content schedules.
B2C (Individual viewers) + Digital Publishers & Streaming Platforms (AdTech) + Advertisers requiring First-Party Audience Signals.
Users: Save 30% on subscription costs ($180/year avg).
Publishers: Reduces churn by aligning renewals.
Advertisers: Incremental lift in campaign ROI.
B2C: Launch free consumer utility to build the audience interest graph → Premium subscription manager features
B2B: Anonymized 1st-party audience data & analytics for agencies/brands → Direct partnerships with media companies
Monetization: Freemium to paid conversion, API access, Rev share
Check Out Prototype40% of food waste happens in households due to poor inventory management.
AI-powered pantry tracking app that sends expiry alerts and suggests recipes based on expiring ingredients.
B2C with B2B2C potential (grocery chains, meal kit services).
Reduce household food waste by 30%, save avg. family $1,200/year.
PLG via free tier → Premium features → Partnership with grocery loyalty programs
Monetization: Subscription, Ad Supported
Check Out PrototypeNon-native English speakers struggle with workplace communication, limiting career growth.
AI conversation coach for professional English with real-time feedback on clarity, tone, and cultural context.
B2B2C (corporations with global teams) + D2C (individual professionals).
Improve workplace communication confidence by 60% in 90 days.
Enterprise pilot programs → Usage-based pricing → Community-led growth via success stories
Monetization: Subscription, Ad Supported
Check Out PrototypeDesigning a unified experience that sits above existing data systems, incorporating IAB ARTF and AAMP standards.
Driving ecosystem growth across the programmatic supply chain.
Managed $18M+ in enterprise ad spend, driving ecosystem growth through joint business planning, market convergence strategies, and C-level alignment across the programmatic supply chain.
Translated complex AdTech infrastructure into scalable commercial models. Bridged the gap between product engineering and enterprise revenue, reducing time-to-value by 50% through optimized integration workflows.
Architected customer-centric data models and product feedback loops. Collaborated heavily with cross-functional technical teams to validate feature rollouts, drive product adoption, and scale market solutions.