Total ARR Managed
$18M+
Net Revenue Retention
110%+
Primary Markets
US, UK & Canada
Primary Verticals
AdTech & FinTech
Managed $18M+ ARR books. 100%+ retention. Consistent overachievement on retention and account expansion targets.
Built C-level relationships across enterprise accounts through consultative, data-driven approach.
Designed customer-centric solutions. Collaborated with product/engineering on scaled implementations.
Here are three concepts I've designed, showing how I think about market problems, solutions, and go-to-market strategy.
The streaming ecosystem is fragmented, creating a disconnected user journey that leads to high "subscription fatigue" and involuntary churn. For advertisers and publishers, this fragmentation results in data silos.
A "Discovery Layer" architecture that sits above individual apps to aggregate viewing behavior. Uses Unified Interest Graphs for cross-platform personalization and aligns billing cycles with content schedules.
B2C (Individual viewers) + Digital Publishers & Streaming Platforms (AdTech) + Advertisers requiring First-Party Audience Signals.
Users: Save 30% on subscription costs ($180/year avg).
Publishers: Reduces churn by aligning renewals.
Advertisers: Incremental lift in campaign ROI.
B2C: Launch free consumer utility to build the audience interest graph → Premium subscription manager features
B2B: Anonymized 1st-party audience data & analytics for agencies/brands → Direct partnerships with media companies
Monetization: Freemium to paid conversion, API access, Rev share
Check Out Prototype40% of household food waste is driven by inventory blindness- the critical data gap between a consumer's point of purchase and their next shopping trip.
A dual-sided platform powered by a Predictive Consumption Engine. The B2C app automates inventory management, sends food expiry alerts and suggests recipes based on expiring ingredients. Also manages inventory via algorithmic depletion, while the B2B portal converts these at-home signals into real-time, high-intent audience segments for Retail Media Networks.
B2C and B2B (grocery chains, meal kit services, etc.). Capturing value in the $100B+ Retail Media Network sector.
Reduces household food waste by 30% ($1,200/year savings) while providing CPG brands with deterministic replenishment signals and closed loop attribution that drive a 15-20% lift in ROAS.
PLG acquisition of 1P pantry data → API licensing for Grocery Loyalty Programs → Sponsored Replenishment via programmatic RMN bidding, 1P depersonalized audiences for RMNs, DSPs, Advertisers
Monetization: Signal-as-a-Service, Premium B2C Subscription, and Sponsored Shopping.
Check Out PrototypeNon-native English speakers struggle with workplace communication, limiting career growth.
AI conversation coach for professional English with real-time feedback on clarity, tone, and cultural context.
B2B2C (corporations with global teams) + D2C (individual professionals).
Improve workplace communication confidence by 60% in 90 days.
Enterprise pilot programs → Usage-based pricing → Community-led growth via success stories
Monetization: Subscription, Ad Supported
Check Out PrototypeDesigning a unified experience that sits above existing data systems, incorporating IAB ARTF and AAMP standards.